by Chris_F » Sat Dec 24, 2005 8:13 am
Personally I think the A380 was a big mis-step for Airbus. The commecial success of an airplane (over decades, like the 747) is directly tied to the commercial success of the airlines which fly them. Big planes are built on the premis that hubbing (flying passengers in to a central hub, then beyond to another hub, then to their destination) is the way of the future, and when the 747 was born it was.
But, at least in the US, and I assume elsewhere, what is happening to the big hubbing airlines? Bankrupcy or dire straits. They can't compete with the "discount" airlines like Southwest which fly smaller planes direct to destinations. The whole "dollars per passenger seat mile" metric turned on its ear.
So, in 10 years where will the passenger market be? Will we passengers give up our cheap, direct flights in favor of more expensive two and three connecting flight trips? I think the opposite, hubbing for all except freight will be a thing of the past and airlines will be buying small, efficient planes to allow direct flights. The key to future airline success will be small planes which can be turned around and put back in the air VERY quickly, spending as little time on the ground as possible.
It just makes sense (to me). Flying direct to destinations is something customers want. When you hub you have to swap around luggage which takes a LONG time, stranding your big, expensive plane on the ground where it isn't producing any revenue for you. Big planes take even longer to turn around and get flying again, and are more expensive to leave stranded on the ground. Add in the complexities of airport life, canceled connecting flights, delayed flights, re-booking passengers, re-swapping luggage to accomodate, and the genius of the SouthWest is aparent.
This relates directly to the airplane market. The 787, although not as sexy as the gigantic A380, was a much wiser investment. I don't think we'll see a full double deck 747 any time soon. Although I have no doubt that Boeing will continue to marginally (and cheaply) expand the 747 line just to service its old hub based customers as long as those airlines can remain in business, but they're smart to not bet the future of their company on that outdated practice.