Junior, SAS tried to catch on with the LCC trend in Europe (Or Sweden I should say) with their subsidiary airline Snowflake.
But alas, it did not work, so SAS folded Snowflake along with millions of dollars wasted so SAS are very well aware that competing with the LCC's on the same conditions are pretty much useless.
The SAS organisation is just not designed to be a LCC.
Their crew earn too much, they have too many aircrafts, and they have far too many on the payroll that works on the ground. Not really a slim organisation eh

They tried to be a low price company, but they were not a low cost company, so income and expenses did not really even up
And in the U.K, didn't Easyjet actually BUY the LCC Go!, that was founded by British Airways...
So the major players usually stays out of the LCC business. The competition there is just fierce and not many comes out of it alive
