Richard Noble is at it again, again with Wg Cdr Andy Green as driver (current RAF Harrier, former Tornado pilot). No "Thrust" this time (if they'd called Thrust SSC the name Thrust III then maybe this could have been Thrust IV), but the new name "Bloodhound" (it does look a bit like a land base Bloodhound).
The target? 1000mph.
Interesting to read that they cannot use Black Rock desert as they have on the previous two records - a lack of rain since the 1997 record and annual use by speed groups for an annual festival have apparently ruined the surface.
http://www.bloodhoundssc.com/