Finally, truth in advertising...

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Finally, truth in advertising...

Postby patchz » Thu Dec 17, 2009 4:15 pm

but it took the British government to do it.
If this is just the start of it, there may hope for us yet.
I know, I know, it's about beauty products, but the point is, that U.K's Advertising Standards Authority (ASA) placed a ban on advertising that most of us have the common sense to know is a lie. If they can do it where woman's products are involved, maybe it will cause a landslide in marketing.

http://shine.yahoo.com/channel/beauty/t ... nd-554961/
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Re: Finally, truth in advertising...

Postby Hagar » Thu Dec 17, 2009 4:25 pm

To be honest I think the British government has much more important things to sort out than some stupid advert.. Anyone with half a brain cell must realise that photo has been retouched. ::)
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Re: Finally, truth in advertising...

Postby patchz » Thu Dec 17, 2009 4:35 pm

To be honest I think the British government has much more important things to sort out than some stupid advert.. Anyone with half a brain cell must realise that photo has been retouched. ::)


Yes, I agree. But, think of the possibilities if this were to go where it was really needed.
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Re: Finally, truth in advertising...

Postby machineman9 » Thu Dec 17, 2009 6:58 pm

Clearly a retouch, but so what? That is common with that style of photograph.

Can they please go and sort out real problems rather than people being artistic? Go sue every fashion magazine out there because chances are, they have retouched.


They claim the retouching is misleading about what the product can do... When the photo was taken, the conversion to digital format will produce 'misleading' results as it is not true to life. Changing the lighting will 'mislead' results as it is adjusting the real thing. Everything about photography is misleading because you never get a true-to-life photo. They probably could've achieved the same results if they spent a lot of work hours with the finest staff using specific photography techniques to achieve the same results as retouching. It would be hard, but it is possible. The retouch just made it quicker.



Look at all those 'eyelash extension' adverts. They even have it printed 'model used lash inserts'. I don't care if they admitted it was fake, the product does not achieve those results.

You won't hear a photographer buying the camera used in those photos and complaining that they didn't get the same results, because they have the sense to know that the first photographer did something different and they post processed differently.
Last edited by machineman9 on Thu Dec 17, 2009 7:06 pm, edited 1 time in total.
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Re: Finally, truth in advertising...

Postby WebbPA » Thu Dec 17, 2009 8:08 pm

Will they make Victoria's Secret models get rid of their implants?
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Re: Finally, truth in advertising...

Postby Jeff.Guo » Fri Dec 18, 2009 3:57 am

Making posters look worse doesn't make you look any better... ::)
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Re: Finally, truth in advertising...

Postby expat » Fri Dec 18, 2009 7:37 am

Will they make Victoria's Secret models get rid of their implants?



Lets hope not ;D

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Re: Finally, truth in advertising...

Postby Fozzer » Fri Dec 18, 2009 7:52 am

..I can drool over our lovely "Twiggy" any day of the week....

I just like admiring her happy, smiling face, as she matures over the years......bless her!...

...photo touch-up, or not... :-*...!

I just hope she is not upset over the daft furore!... ;)...!

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