With this information, they should never have let the media make the families believe their loved ones were ok. It would have been better to tell them the truth then to let them believe everything was ok before telling them the truth :-/
I'm usually the first to criticise the media but to be fair to the reporters on the scene they were doing their job. They wouldn't wait for official confirmation of what the families had been told. I heard the Governor of West Virginia who was there with the relatives when they first got the news saying on the radio that he was caught up in the jubilation himself & went to the mine for confirmation. Before that confirmation came through the news had already gone around the world. It must have been a slow news day or I would probably never have heard about these events on the other side of the Atlantic.
I think this was simply an unfortunate tragedy caused by bad communications with the rescue team. Everyone was hoping for a miracle but this time it didn't come off.