I guess that you missed the first post.
But in it, I do point out that there is a company that is doing exactly what you suggest -
DuckDuckGo.
It has the nice, simple, and FAST front page that I like in Google.
Search sites like Yahoo give me far more than I want. I want to get on, look up info, and get out. Done
Google is doing what every company must do. Making a profit. If it doesn't, it'll go belly up.
I simple think that we should take advantage of the opportunities that Google gives us to limit how they use our information
"When you sign up for their "free" services, they need to find a way to make some money so that they can continue to offer you the service for "free"."As far as I'm concerned, they can do it the way TV stations
(and SimViation) do it: show adds.
Perhaps this will make more sense - Would you be happy with television stations tracking you and putting in the ads that they think will interest you?
As a member of the over 60 group, I have no interest is seeing adds for funeral insurance, pace makers, or Viagra.
But that's all moot where I'm concerned. I stopped watching TV decades ago.
My contention is that Google has gone far from the
SECURITIES AND EXCHANGE COMMISSION - AMENDMENT NO. 9 wherein it states;

I think that their automatic "opting in" of everyone has placed them, not into "evil", but into areas where most people would rather not go - use of your personal information in various ways.
It's all to their credit that they do make it easy to opt-out if you want to. And if you know where to look.
I remember reading a funny article about condoms
STAPLED through the middle of the condom onto a card about "safe" sex.
Because I found that article through an unrelated Google search, the moment that I clicked on that article, my "interest" in condoms could be used to target adds for me.
Did it? No. But do I want my web searches being used to direct adds my way? No.
If you read the story about the guy and his
EX-girlfriend, you can see how being automatically "opted-in" might be to your disadvantage.
Of course it wasn't malicious on Google's part. They just want to expand Google+. One way they do that is to try and make connections.
If you and John are in the same Google+ circles. And if John has a connection to Judy, and if Judy has a connection to Sue, maybe Sue would like to be in your Google+ circle too.
Google didn't "do evil", and will probably rethink their algorithms.
Meanwhile, the guys' been arrested, surely had to hire a lawyer, will probably have a "stalker" added to a police file that he never had before.
Will he avoid jail? At this point who knows.
As to the so called "right to privacy" on the internet that some people want, I find that funny too.
There is, however, good reasons to want a company like Google to be less free with your information.
But well before Al Gore invented the internet, companies were able,
to a limited degree, to track and sell our information.
That was the birth of real
paper junk mail.