Our Bell Canada has announced that they will be tracking our searches and storing them in order to bring ads to us that fit our interests. It's data mining in short. (Much like Google does) Problem is, It will be an opt out set up, so that you must opt out to the ads as opposed to opt in by logging in to Bell. Bell is saying if you opt out they will still collect your data but you won't get the selective ads. You can't opt out of their data mining, however. Example: I have a Bell bundle which is internet, landline telephone, satelite tv and a bell cellphone from work.
We know that Google and other free options data mine, but when a person pays for a service, Such as myself paying $283+- a month, who owns my intellectual property? I think I own them and they think they do. Bell .ca is currently argueing their case in the supreme court. Sorry but no link provided.