Well, when you buy stuff from a supposedly reputable computer dealer, and get a 3 year warranty thrown in, you expect like for like in the event of somthing going wrong.
Philips ive always thought of as a 'good' brand - not quite sony, but maybe better than those supermarket brands and such like. Stems from the Philips TV we had when i was a kid back in the 1970's, that had a remote control. Yes, a remote control in the 1970's - and this one was a SONIC remote control. CLICK CLICK CLICK etc...

To then send back my philips montior and recieve a brand of monitor that ive never heard of slightly dissapoints me. cant recall the brand, but it was somthing like BEKO or 'Goodlife XL' or Slamsunk' somthing like that. Like when i take the car for service - i own a Ford thats slighty towards the top of the range - i expect a courtesy car of similar equipment if i need one. To be given a citroen XYZ 'small but frugal' or a peugeot 106/7/8/9 'death trap' i find an insult - but thats just me i guess!
Daft, but probably very british...