Alienware PC's are targeted at people who are "alien" to PC knowledge.
Instead of informing their prospective customers of the facts and offering great PC's at great prices, they whack a few high spec components in a pretty box and charge like wounded bulls.
Who can blame them I guess? There must be a plethora of disgruntled customers from other major brands looking for an alternative supplier who promise performance, and who, no doubt, have spent years and a small fortune trying to get their PC's to perform as they should.
I would like to think the days are numbered that the big boys operate like they do, but there still seems to be plenty of people (probably the vast majority) who are still more or less hardware ignorant and get sucked in to the advertising hyper vortex.
NNNNNOOOOOOooooooooooooo!!!!!
My prediction: Assuming that no radical PC industry changes are imminent, I believe education and awareness in general will cause a decline in the major players sales as more people make smarter purchases through smaller suppliers with reasonable offerings.
Good business planning would dictate that the big guys stay one step ahead by offering better products at more competitive prices. I think we are seeing the beginning of this now.
But did they shut the gate after the horse already bolted? I think not. If they act quickly and remain competitive, they should retain their market dominance.
The public's dependency on current retail structure should help them. ( I guess they all shop at Walmart!)
Posted: Wed May 25, 2005 12:18 pm
