F1 still doesn't have a major name. Revenue is down, attendance is poor, the sport is as much as they may hate to say it, needing Schumacher to return.
Just look at the spike in ticket sales and merchandise sales last year when he was supposed to return.
The simple fact is. Not Lewis, Not Massa, not Alonso or Kimi, have taken the sport by the testicles and said, I am your superstar. Yes its meant some close championships, but at the same time, I think the sport needs a big name for people to chase.
At the same time, I dont see Brawn or Schumacher having a car that will be 2004/2002 like and dominating the season. And now the Lewis fans will get their chance to see the two up against each other.
Utter tosh IMHO Craig.

Part of the reason F1 has struggle so much over the past few years is the fact that it was effectively a one horse race for the best part of a decade. F1 flourishes with competition, not one man winning 75% of everything. Of course it did encourage a couple of manufacturers that they could do a Ferrari - and look what's happened to them.
As for attendance. Simple. At the British GPs of the early 90s they'd easily top 100,000 every year because it didn't cost a week's pay (after tax

) for the average wage earner to buy a ticket - and you could take your kids for a fiver. Sadly Bernie's probably responsible for that. Even F1 doesn't justify a 10-20fold increase on a normal event ticket price.
And revenue's down everywhere.
