I for one did not like it at first, however recently it has been growing on me. I am not overly fond of eyebrow turn signals or the tail light humps, but the rest of the cars design is fresh and new.
Where mercedes was beating BMW in the looks department, I think BMW has turned the tides and created a breath of fresh air in the design cues making Mercedes a fairly boring looking car.
Still to this day though, my favorite BMW is the 1988 BMW M6. Back in its day it was one helluva coupe.
Cheers to Beemer for growing the ****s to try a new design