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Gatorade said Friday it was ending its sponsorship relationship with embattled golf star Tiger Woods. That makes Gatorade the third sponsor to drop Woods since he confessed to marital infidelity. The others: Accenture and AT&T.

"We no longer see a role for Tiger in our marketing efforts and have ended our relationship," Gatorade spokeswoman Jennifer Schmit said in a statement. "However, our partnership with the Tiger Woods Foundation will continue. We wish him all the best."

Gatorade previously discontinued its Gatorade Tiger Focus sports drink. The company said at the time the decision had nothing to do with the sex scandal swirling around Woods.

This was announced last November that his contract would not be renewed. Just a headline to sell more papers.

Matt