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Back in 1963, everybody who knew anything about rock 'n' roll knew that the Kingsmen's "Louie Louie" concealed dirty words that could be unveiled only by playing the 45 rpm single at 33-1/3. This preposterous fable bore no scrutiny even at the time, but kids used to pretend it did, in order to panic parents, teachers, and other authority figures. Eventually those ultimate authoritarians, the FBI got involved, conducting a thirty-month investigation that led to "Louie"'s undying - indeed, unkillable - reputation as a dirty song.
So "Louie Louie" leaped up the chart on the basis of a myth about its lyrics so contagious that it swept cross country quicker than bad weather. Nobody - not you, not me, not the G-men ultimately assigned to the case - knows where the story started. That's part of the proof that it was a myth, because no folk tales ever have a verifiable origin. Instead society creates them through cultural spontaneous combustion.